Top 10 Beauty Brands That Are Cruelty-Free

Okay, so let’s talk beauty—makeup, skincare, hair care, you name it. But here’s the deal: more and more of us are thinking about where our products come from and how they’re made. Gone are the days of just slathering stuff on your face without giving it a second thought. Now, the question is: “Is it cruelty-free?” Well, lucky for you, I’ve got the scoop on the Top 10 Beauty Brands That Are Cruelty-Free, brands that do all the right things and still make you look fab.

So, grab your coffee (or wine, no judgment) and let’s dive into some of the most ethical beauty brands on the market. Trust me, your skin—and your conscience—will thank you.

Why the Cruelty-Free Thing Actually Matters

Look, I get it—you’re here for the makeup tips, not a lecture on ethics. But stick with me for a sec. When you choose cruelty-free beauty brands, you’re not just helping animals. You’re supporting a whole movement of companies that care about more than just making a buck.

Here’s why it matters:

• No animals harmed in the process. Simple as that.
• Healthier ingredients and fewer harmful chemicals (hello, less acne).
• Better for the environment, because we could all use less plastic, am I right?

And let’s be real—when your beauty routine aligns with your values? That’s the real glow-up.

1. e.l.f. Cosmetics

Let’s kick things off with e.l.f., which has been my go-to since… well, forever. I remember grabbing their $3 eyeliner in high school, thinking I was so edgy. Fast-forward a decade, and I’m still buying their products, but now it’s because they’re cruelty-free, vegan, and just as effective (if not more) than some of the pricier brands.

• 100% cruelty-free and certified by PETA (big win here)
• Entirely vegan, so no animal-derived ingredients, period
• Affordable as heck—hello, budget-friendly beauty

I can’t even count how many e.l.f. products I’ve emptied over the years. Honestly, it’s probably a crime at this point. Anyway, they belong on this list of the Top 10 Beauty Brands That Are Cruelty-Free, and here’s why: you can’t go wrong. Trust me.

2. Tarte Cosmetics

Oh, Tarte. If there was a “cool girls’ club” for beauty brands, Tarte would be the ringleader. They’re one of those brands that’s not just cute but also makes products that actually work. Plus, they’re all about cruelty-free beauty, which, you know, always helps.

• Cruelty-free certified by PETA and Leaping Bunny (no fuzzy bunnies harmed)
• Vegan-friendly options (they’ve got your back, vegans)
• Known for the Amazonian Clay foundation, which is pretty much magic

Honestly, I remember getting their Shape Tape concealer and thinking, “Is this legal? How can something cover so much and still look natural?” Fast-forward to today, and I still swear by it. If you want to see why Tarte’s a constant in the Top 10 Beauty Brands That Are Cruelty-Free, try their products. You won’t regret it.

3. Fenty Beauty

Rihanna made her mark on the beauty world—and she did it in the most iconic, “I’m not here to mess around” way. When Fenty Beauty dropped, it was like a bombshell in the best way possible. The inclusivity, the quality, and of course, the fact that it’s 100% cruelty-free? Perfection.

• Cruelty-free, of course (Rihanna wouldn’t settle for anything less)
• More than 50 shades of foundation. Because, well, we exist in all shades, right?
• Vegan-friendly, too (bonus!)

I vividly remember the first time I used their Pro Filt’r foundation. I’d never found a perfect match before, but there it was—flawless. Plus, the fact that it’s all cruelty-free? That’s just the cherry on top. Fenty Beauty is a total game-changer, which is why it’s on the Top 10 Beauty Brands That Are Cruelty-Free list. Don’t even get me started on their highlighters, though…

4. Too Faced Cosmetics

Let’s talk about Too Faced—my first introduction to them was their infamous “Better Than Sex” mascara. No joke, I almost threw out every other mascara I owned because it was that good. And it’s cruelty-free, of course, so… win-win!

• Leaping Bunny certified cruelty-free
• Hella good mascara, and their Chocolate Bar eyeshadow palette? Chef’s kiss.
• Offers vegan options

They might be known for their fun packaging and cheeky names, but Too Faced is dead serious about being cruelty-free. Their stuff works, and it works without harming animals. That’s why they’re firmly planted on the Top 10 Beauty Brands That Are Cruelty-Free.

5. Milk Makeup

I still remember the first time I saw Milk Makeup at Sephora. It looked so cool—like something I’d seen in a science fiction movie. And let me tell you, it didn’t disappoint.

• 100% vegan and cruelty-free (because of course)
• Eco-friendly packaging that makes you feel good about your purchase
• Stick formulas that make me feel like I’m in a skincare commercial every time I use them

Plus, I can’t tell you how much I love their cooling water stick. It’s like an instant energy shot for your skin. Don’t knock it till you try it! Milk Makeup is definitely among the Top 10 Beauty Brands That Are Cruelty-Free, and I think once you try their products, you’ll get why.

6. Cover FX

Cover FX is one of those under-the-radar brands that I don’t talk about enough. But trust me, they’re definitely worth your attention.

• 100% cruelty-free and vegan
• Free from harmful chemicals like parabens and sulfates
• Customizable formulas, like their Custom Cover Drops (genius!)

I remember my friend Jess first recommended Cover FX, and at first, I was like, “What’s the catch?” There wasn’t one. Their products are solid, and they’re totally cruelty-free. For people with sensitive skin, this brand belongs firmly in the Top 10 Beauty Brands That Are Cruelty-Free.

7. Urban Decay

Okay, Urban Decay, let’s do this. I was obsessed with their Naked Palettes back in the day, and honestly? I still am. But what I love more than their eye shadow shades is their commitment to being cruelty-free.

• Leaping Bunny certified cruelty-free (obviously)
• Vegan options available
• Known for bold, pigmented products that last

Urban Decay’s got all the edgy vibes with none of the animal cruelty. That’s why they’re part of the Top 10 Beauty Brands That Are Cruelty-Free. Also, their eyeliners? Might as well be tattooed on my face, they’re that long-lasting.

8. Pacifica Beauty

Pacifica is one of those brands you just feel good buying from. Their products are clean, their ingredients are natural, and they never test on animals.

• Totally vegan and cruelty-free (they’re basically the poster child for ethical beauty)
• Offers a full range of skincare, haircare, and makeup
• They use recyclable packaging—bonus points!

I used their coconut water micellar wipes once, and I swear, my face has never felt so fresh. Plus, their sustainability game is strong. If you’re looking for a brand that’s as kind to the planet as it is to your skin, Pacifica is definitely in the Top 10 Beauty Brands That Are Cruelty-Free.

9. Ilia Beauty

Ilia Beauty is what happens when clean beauty meets luxury. Their products are high-quality, vegan, and actually work.

• Leaping Bunny certified cruelty-free
• Organic and natural ingredients (yes, please)
• Chic, sleek packaging that makes you feel fancy

Honestly, I first tried their mascara because I wanted something that was both good for my lashes and the environment. Safe to say I was hooked. Ilia is one of those brands that’s quietly revolutionizing the beauty world, and they’re definitely one of the Top 10 Beauty Brands That Are Cruelty-Free.

10. The Body Shop

The Body Shop has been around for ages, and for good reason. They’ve been preaching the cruelty-free gospel long before it was cool.

• Certified by Leaping Bunny (naturally)
• Active in animal rights campaigns (they’re basically beauty activists)
• Wide range of skincare, bodycare, and makeup products

Honestly, I’ve been using their tea tree oil for years, and it’s still my go-to for breakouts. If there’s one brand that’s earned its place in the Top 10 Beauty Brands That Are Cruelty-Free, it’s The Body Shop. They were doing it before it was trendy, and they’re still killing it.

Final Thoughts (or Whatever)

Alright, so there you have it—the Top 10 Beauty Brands That Are Cruelty-Free. These brands prove that you don’t have to sacrifice your ethics to look good. Whether you’re into bold makeup, skincare that actually works, or something in between, there’s a cruelty-free option for you.

Trust me, once you go cruelty-free, there’s no going back. You’ll look better, feel better, and maybe even get a little bit of that good karma. Who doesn’t need more of that?

About The Author